Frequently Asked Questions

Question 1

Qu 1. What is email marketing?

Ans. Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

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Question 2

Qu 2. What are the benefits of Email Marketing?

Ans. Email marketing is a vital tool for businesses. Unlike more traditional forms of advertising in the ‘analogue’ world, email marketing has the potential for even small firms with minimal resources to make a significant impact. Major benefits of the email marketing are:

1. Market More For Less
Billboards, newspaper adverts, television slots and even mail shots can cost a significant amount of money. In addition to the cost of the resources used in their production, print space, airtime and other factors, such advertising usually requires a substantial amount of labour to be effective. Email marketing meanwhile requires a fraction of these resources and can be successfully undertaken by a single individual.

2. Communicate Instantly
One of the major benefits of email as a tool for communication has always been the time (or lack of it) that it takes for a message to reach its recipient. Within seconds of clicking ‘send’, your email campaign will be sitting in prospective customers’ inboxes. This is of particular benefit for time sensitive offers, and can be used to remind customers when the deadline for a special deal is coming to an end.

3. Create Dynamic Visual Content
Emails have always been about more than just words. Hyperlinks within the email that lead to specific web pages create a uniquely dynamic user experience. Unlike a direct marketing letter sent through snail mail, the recipient has only to click once to gain instant access to the content you wish them to view, whether it’s a particular product, details of an upcoming offer or anything else.

4. Reach Anyone, Anywhere
The Internet has made the world smaller. Today even companies with only modest resources and influence can reach a global market at no additional cost. Rather than being limited to your immediate backyard, region or country, you can reach prospective customers on the other side of the world, easily and affordably.

5. Benefit From Forwarding
Email is not a solitary medium. People like to forward messages to their friends that they think might interest them and share them on social networks. Email enables you to readily exploit the enormous potential for reach and influence offered by social media and viral.

6. Build Relationships
A weekly or periodic email newsletter is a great and inexpensive way to build lasting relationships with customers, potentially resulting in higher repeat sales and stronger loyalty to your brand. It can also enable you to generate a significant amount of interest in upcoming products or special offers.

7. Target Specific Customers
Another thing that the Internet has given consumers is greater choice than ever before. By giving your customers the choice of opting into receive emails on specific elements of your business and products that interest them you can be sure that your marketing is reaching the right people. Email enables you to send these contacts highly targeted content, even dynamically, based on their registered interests and preferences and based on their contact history, buying patterns and online behaviour.

8. Gather Customer Feedback
For any business, listening to the needs and opinions of customers is essential in ensuring that you are offering them something that they want. Email gives your customers the chance to communicate with you with very little effort, providing you with valuable information on what your business is doing well and what it could do better.

9. Track Your Campaign
On top of this potential for greater volumes of customer feedback, email marketing enables you to easily access dynamic information on the success of your marketing campaign. With email marketing you can keep track of how many emails were delivered, how many were opened and how many were acted upon.

10. Green Credentials
Finally, using email marketing instead of conventional mail shots and other paper-based methods can boost your green credentials. By using an electronic delivery system like email to drive your marketing message home, you’ll also be saving substantial amounts of money on expensive hardcopy print.

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Question 3

Qu 3. What information is needed to send the mailer?

Ans. Following information is needed to send the mailer:
1. Sender Email Address – (like sales[at]networkqueries.com)
2. Sender Name – (like Network Queries)
3. Subject – (like Happy New Year)
4. Mailer Content – (i) HTML code with images or
(ii) Url location
5. Your website FTP credentials is needed if you want us to upload mailer images at your website.
6. Bounce Email Address (optional)
7. Unsubscribe Email Address or your website url having form to unsubscribe email address.
8. Email Addresses database in excel file format or csv file format or other database having adequate information to get the email addresses.
9. You need to make SPF entry into your domain if you want to use your email id in “Sender Email Address”. To use DKIM Signature feature, you need to make TXT entry into your domain.
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Question 4

Qu 4. What is spam?

Ans. Spam is an unsolicited electronic ‘junk mail’ message, often sent out to many people at the same time by email or text messages to mobile devices.
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Question 5

Qu 5. What is DKIM Signature?

Ans. The Domain Keys Identified Mail (DKIM) provides businesses an industry-standard method for mitigating email fraud and protecting an organization’s brand and reputation at a relatively low implementation cost.
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